‘e.l.f. Beauty, Inc. is a multi-brand beauty company that offers inclusive, accessible, clean, vegan, and cruelty-free cosmetics and skincare products. It is a different kind of company that disrupts norms and shapes culture, connecting communities through positivity, inclusivity and accessibility. The company’s commitment to clean, cruelty-free beauty at an incredible value has fueled the success of its flagship brand, e.l.f. Cosmetics, since 2004.’

‘Today, the company’s multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Naturium (a high-performance, biocompatible, clinically effective, and accessible skincare line), and its newest brand, “rhode.” The “rhode” brand is a line of curated skincare essentials, formulated for a variety of skin types and needs with high-performance ingredients. It is a daily routine that nourishes your skin barrier over time.’

‘e.l.f. Beauty doesn’t test on animals or endorse such practices. The company’s products do not contain animal-derived ingredients. Beeswax has been replaced by synthetic beeswax, along with other initiatives. The company has an established Supplier Code of Conduct that addresses working conditions for suppliers, which includes paying fair wages as well as maintaining a safe and healthy workplace environment. It specifically prohibits the use of involuntary or forced labor, human trafficking, child labor, human rights violations, animal testing, and other abuses.’