Purezza was founded in November 2015 and operates as the United Kingdom’s first completely vegan pizzeria. Originally establishing its roots in Brighton, the brand has built a multi-city market presence with expansion locations in London’s Camden neighborhood and Manchester’s Northern Quarter. The restaurant concept custom-engineers ingredients to replicate classic Italian pizza profiles without any animal products. The kitchen utilizes a signature plant-based mozzarella formula developed from brown rice milk, an innovation that is widely recognized. The menu focuses on slow-fermented Neapolitan sourdough bases with innovative toppings and ingredients for each of their specialty pies. The restaurant provides options for a proprietary allergen-free dough that accommodates gluten-free diners. Beyond the pizzas, the menu extends to comforting side dishes such as delectable vegan macaroni and cheese, slow-baked ‘meatballs,’ and more. Meal selections are balanced with fresh seasonal salads, while the dining experience also allows for plant-based desserts like the Purezza signature tiramisu that’s made in-house. As of 2026, Purezza officially earns a ‘TVD Recommendation’ status.