Pura Vita is located in the West Hollywood neighborhood of Los Angeles. This chef-driven, well-known, and established restaurant is a pioneer for high-quality, plant-based Italian cuisine. Expect traditional flavors and organic, non-GMO ingredients. Innovative menu items include plant-based versions of Italian classics such as arancini, cacio e pepe, calabrese pasta, carbonara, parmigiana panuozzo, a variety of traditional-style pizzas, calzones, lasagna, and more. A curated wine program highlights organic and biodynamic labels that pair perfectly with their full-service dinner menu.

Pura Vita owner and executive chef Tara Punzone, an Italian American from New York, has maintained a vegan diet for over 30 years and specializes in converting traditional Southern Italian family recipes into plant-based dishes without compromising flavor. Her debut cookbook, Vegana Italiana, features over 100 of these reimagined recipes, highlighting long-held family secrets and fan-favorites from the restaurant.